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Why We Love Website Briefs And You Should Too!

Tom garrigan - founder tpg

Website Briefs – What are they?

A bit of time spent writing your website brief can give you the best start to your new website journey. Like most things, it’s worth giving a bit of time upfront to the planning.

Don’t assume that your chosen agency will know or understand what your business sells – having more insight that just your content text and images really helps us get you.

Spend some time writing a short description of what your business does – why are you different, do you have a particular skill or knowledge base?

[blockquote]So why does TPG Design love website briefs and why should you too? Because it helps us help you and everyone’s happy![/blockquote]

 

Here are our top pointers to get you on the right path:

  1. Short description of your business
  2. What do you want the site to do? Information giving or information gathering, selling a product?
  3. Site Structure idea – are there any legal requirements for your industry?
  4. Special Features
    newsletter/other subscription points/calls to action?
    polls/questionnaires
    ecommerce/shop facilities
    passworded areas
    live chat/help
    document downloads
    inbound marketing features
  5. Sites you Like – a screenshot speaks a 1,000 words for sites you like and dislike.
  6. Budget – the big one! Be realistic then the agency can plan a solution according to your budget.
  7. Stakeholders – who do you need to consider?current clients
    new clients
    employees
    share holders
  8. Technology Preference – most clients look to the agency to guide them on this, but if you do have a preference for a particular ecommerce or CMS system, then let us know.
  9. Timing – do you have a deadline to work to – an event, trade show, speaker slot, seasonal festivities? Plan in advance as the build and design will take longer than you think as it takes time to get it just right and needs considered input from everyone involved.
  10. Hosting Details – if you have a current site, give your chosen agency the hosting, ftp, c-panel details. If in doubt, call up your current hosting company and check the details with them first.It’s important that you own your domain name and hosting details, after all, it’s your website!

Some of these pointers might seem like a big ask, but if you get organised up front, the project will run more smoothly and you will have a better result at the end – a website you want and need!

Download our website brief to help you get started.

Website brief

 

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Tom Garrigan

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  • TAGS: TPG Design News
  • DATE PUBLISHED: October 1, 2015
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Stephanie
StephanieRichmond, Surrey
I recently had the pleasure of working with Tom at TPG, and I couldn’t be more impressed with his exceptional service and innovative approach. From start to finish, Tom demonstrated a remarkable blend of creativity, professionalism, and dedication.
John B
John BTwickenham
One of the standout features of Tom Garrigan is his ability to listen and understand the clients’ needs. He took the time to thoroughly grasp our vision and provided thoughtful recommendations that truly enhanced the final product. The design solutions were not only aesthetically pleasing but also highly functional, which speaks volumes about Tom's expertise in balancing form and function.
Tracy L
Tracy LPutney, London
The project management aspect was top-notch. Communication was clear and timely, and Tom was always available to address any questions or concerns we had. Deadlines were met with impressive efficiency, and the final deliverables exceeded our expectations.
Josh
JoshKew, Richmond
What really sets TPG apart is the commitment to quality and client satisfaction. The passion for design is evident in every detail, and the ability to bring fresh, innovative ideas to the table is truly commendable. If you’re looking for a design partner who combines creativity with reliability, contacting Tom at TPG is the way to go. I wholeheartedly recommend him to anyone seeking outstanding digital solutions.
Orchards
OrchardsLiverpool
Tom was really easy to work with. He explained all aspects of the planned process, keeping us informed as the site developed. Would happily work with TPG again.
JF
JFKingston, Surrey
TPG came to the rescue and quickly resolved some issues then set about making changes and improvements. Brilliant service and kept me informed the whole time.
Francesca
FrancescaLondon
Working with the guys at TPG has been a total pleasure from the start. Tom is so helpful, and fast! I couldn't recommend him highly enough. It really has been a pleasure. Thank you I love my new site!

About TPG - Tom Garrigan

I help service-based businesses build a stronger digital presence through thoughtful web design, SEO, content, and ongoing digital support.

I design clear, strategically built websites that improve visibility, connect with the right audience, and help businesses grow with confidence in an AI-driven world.

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